Advanced-Tek Corporate Website Redesign

This project involves the comprehensive overhaul of a concrete industry's corporate website which hasn't been updated for years. The core focus is on aligning with modern user habits and design trends, effectively delivering the necessary information, and enhancing the overall usability of the site. The new design strategy will break away from the traditional heavy industry image, merging high-quality aesthetics with a localized, humanistic approach. The ultimate goal is to convey a professional, appealing brand image, improving brand perception in users' minds. Moreover, an essential aspect of the redesign is a responsive layout that improves usability across various mobile devices, ultimately boosting the site's natural search ranking on Google.